Case Studies
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Capitec Bank boosts card use and checkout rates with a streamlined 3D Secure experience

A consistent 3D Secure user experience


Working with Entersekt, South African retail bank Capitec streamlines the full 3D Secure journey and reaps the rewards.

Business challenges

  • Replace inflexible outsourced system with a card-not-present experience fit for a globally recognized leader in digital service delivery
  • Ensure user enrollment automatic in order to drive adoption and save branch costs
  •  Dispense with easily forgotten static passwords to reduce cart abandonment

Results

  • Conversion rates increased by 54 percent in six months; transaction value grew 149 percent in the first year
  • Further tweaks targeting transaction limit related declines, increased that conversion rate by 150 percent in just over a week
  • Delivers a consistent user experience across all digital channels
  • Provides a step-up experience that looks and feels the same irrespective of the 3D Secure version in use

Learn more about Entersekt's payment authentication solutions, including 3D Secure and digital payments.