Behind the Shield: The key to balancing security and privacy for FIs

According to a study by Twilio, nearly 50% of consumers will take their business elsewhere if an organization fails to offer the personalized experiences they expect. However, to deliver these personalized experiences, they should not come at the expense of customers’ privacy and data protection.

Entersekt’s Chief Product Officer, Pradheep Sampath, shares expert advice to financial institutions on how to create authentication experiences that ensure both security and privacy.

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