Behind the Shield: The effect of disjointed UX, and how context can help

As banking customers traverse various milestones in their financial lives, they typically interact on several channels and platforms. Unfortunately, financial institutions often rely on various applications, departments, and divisions to manage these channels, resulting in disjoined experiences that push customers away.

Entersekt’s Chief Product Officer, Pradheep Sampath, explains how Entersekt’s platform uses context to create a 360-degree view of a customer that ultimately informs a personalized authentication experience that is both risk-appropriate and free from unnecessary friction.

Learn more about how Entersekt and ebankIT partnered to bring integrated Context Aware™ Authentication to banking and credit union customers.