With greater control comes increased app use. At least, that’s what mobile banking customers tell us.
In this second playbook in our Customer Authentication Study series in collaboration with PYMNTS.com, we take a deep dive into the authentication systems used in banking apps. We explore why customers say they would use their banking apps more if they had greater control over when and how they are able to authenticate transactions.
Highlights from this playbook on taking control of authentication in mobile banking apps include:
- Concerns over data security cause dissatisfaction with banking apps
- Increased app usage hinges on improved user experience
- Many consumers feel it’s too easy to make mistakes on banking apps
Discover what else taking (authentication) control can mean for banks and customers by downloading the playbook.