Thanks to bold advances in authentication technology, consumers have developed unique security preferences when verifying their identities or making online payments. As banks continue to build out their digital banking platform on the digital banking momentum, they should not underestimate the importance of creating personalized and seamless experiences, to attract and retain customers.
Visible and Invisible Security: Perceptions in Digital Banking, part of our 2023 PYMNTS.com consumer survey series, delves deeper into these preferences, with a special focus on visible and invisible online authentication methods.
Learn Why
Enjoy the playbook? Gain access to the full consumer report and learn more about retail banking customers’ unique security preferences when banking online.
Learn Why
- 36% of consumers want visible security measures for high-risk transactions.
- 37% of millennials want visible security measures when shopping online.
- 35% of consumers who only use digital banking prefer invisible security to protect their identities.
- 52% of biometric authentication users prefer it over other methods, including passwords.
Enjoy the playbook? Gain access to the full consumer report and learn more about retail banking customers’ unique security preferences when banking online.
