Static security rules can become a stumbling block for banks and their customers. The outdated, rigid setup can block legitimate logins or transactions, resulting in false declines — and ultimately customer frustration or even the loss of top-of-wallet status.
So how can banks rectify the apparent conflict between strong security and a seamless customer experience?
In this episode of 'Behind the Shield,' the Entersekt team explores how Authentication Advisor provides a dynamic solution for modern fraud and scam prevention. One that understands the context and risk of each transaction and responds with the necessary security measures only.
Instead of false declines, call center interventions, and frustrated customers, Entersekt’s Authentication Advisor verifies who is transacting — and why. In other words, interpreting intent and context to expose hidden fraud signals and keep customers safe.
Key takeouts:
- How to resolve the ‘conflict’ between strong security and CX.
- Why static security rules are inadequate in today’s banking and payment ecosystem.
- The importance of breaking down siloes and data sharing across channels.
- How dynamic risk conditions enable nuanced risk decisions.
- How to deliver dynamic risk intelligence, unified context, and frictionless security.
Discover how modern risk-based authentication can enhance security, and boost loyalty, profitability, and trust here.
