Fraudsters are leveraging AI to launch more sophisticated scam fraud, from deepfake-powered social engineering attacks to Zelle fraud. With fraud losses rising 25% last year, traditional authentication methods, like those relying on OTPs, are struggling to keep pace.
Entersekt’s Chief Product Officer, Pradheep Sampath, explores how financial institutions can combat evolving scam fraud, enhance customer experience, and support their digital transformation efforts by examining:
- How outdated authentication methods fall short in preventing today’s advanced scam fraud.
- The role of hyper-personalization in strengthening security without compromising customer experience.
- How Entersekt’s authentication solutions help FIs modernize their fraud prevention approach to reduce fraud, and build lasting customer trust.
Learn more about protecting customers from evolving fraud scams in his blog.
