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PYMNTS playbook: Overcoming customers’ dissatisfaction with mobile banking apps

Mobile banking app playbook 1
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Spotlight on authentication and the mobile banking user experience

Research has revealed that more than two-thirds of consumers are dissatisfied with their mobile banking user experience, even when performing basic transactions through their banking apps. 

Are you a bank or financial institution? Use these key insights to your advantage.

  • Mobile banking app usage has increased by 200% since the start of the pandemic.
  • Adding, removing or opening new accounts leave 36% of users unhappy.
  • Consumers are surprisingly receptive to step-up authentication, but not if it takes too long.

Get your free copy today, complete with findings, recommendations and a punchy C-suite checklist.