Why convenience and personalized authentication experiences matter in mobile banking apps
Research shows that consumers turn to mobile banking apps primarily because of the convenience they offer. Once in use, however, various factors contribute to apps failing to meet user experience and other expectations.
Financial institutions (FIs) must face these realities about authentication if they want to deliver superior mobile banking app experiences:
- Customers value security and control. Anything less could prevent their use of mobile banking apps.
- Some think their banks know best. FIs should strive to live up to this expectation – but how can authentication help?
- Customization equals satisfaction. Consumers want more flexible authentication options during regular mobile banking transactions.