---
title: "Behind the Shield: Demystifying risk-based and Context Aware™ Authentication"
description: Entersekt’s Chief Product Officer Pradheep Sampath shares how the future of secure transactions lies in risk-based and Context Aware™ Authentication.Play
---

[Resources | Entersekt ](https://www.entersekt.com/resources)

# [Behind the Shield: Demystifying risk-based and Context Aware™ Authentication](https://www.entersekt.com/resources/behind-the-shield-demystifying-risk-base)

 Written by [Jonathan Mervis](https://www.entersekt.com/resources/author/jonathan-mervis) | Jul 4, 2023 12:50:00 PM

# Behind the Shield: Demystifying risk-based and Context Aware™ Authentication

As data breaches become more frequent, so too do online attacks, as fraudsters now have easier access to financial data, such as credit card numbers and passwords. A total of [85% of online attacks](https://www.entersekt.com/resources/blog/tpost/0z48udgcv1-3d-secure-a-data-open-approach-for-a-bri) are due to card-not-present (CNP) fraud.

Entersekt’s Chief Product Officer, Pradheep Sampath, shares how the future of secure transactions lies in risk-based and Context Aware™ Authentication, and analyzing transactions from a user profile segmentation perspective.

- [Learn more about how Context Aware™ Authentication](https://www.entersekt.com/platform/context-aware-authentication): Intelligent fraud prevention
- [Explore Authentication Advisor](https://info.entersekt.com/authentication-advisor-brochure-entersekt): Beyond traditional risk-based authentication

[View full post](https://www.entersekt.com/resources/behind-the-shield-demystifying-risk-base)

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