Snippet: When Simon’s wife started receiving text messages from the UK government recently, they were both skeptical. After all, they – like many of us – had repeatedly had it drummed into them that authorities would never contact the public with certain information or in a certain way. Yet, there they were: seemingly important messages conveyed through a channel notorious for scamming the masses.

When Simon’s wife started receiving text messages from the UK government recently, they were both skeptical. After all, they – like many of us – had repeatedly had it drummed into them that authorities would never contact the public with certain information or in a certain way. Yet, there they were: seemingly important messages conveyed through a channel notorious for scamming the masses.

Sadly, the same story can be told about financial institutions. At the best of times, a fair percentage of consumers don’t trust digital communication received from banks and other establishments – so, why start now? Which brings us to the topic of this webinar recording…

In light of the current need for increased remote banking, what can be done to improve customer engagement in a world where message communication is viewed with a gimlet eye? Our VP Solutions, Simon Rodway, and Yvonne Eskenzi from Eskenzi PR discuss the options.


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Cara Visser

MARKETING WRITER AND EDITOR

Cara is a high-functioning content strategy and plain language addict whose self-proclaimed purpose in life is to fill the world with good, clean, meaningful content. She loves the challenge of simplifying and translating complex information, especially if there’s something new to learn along the way.

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Entersekt is an innovator of customer-centric fintech solutions. Financial services providers and other enterprises rely on our patented mobile identity system to provide both security and the best in convenient new digital experiences to their customers, irrespective of the service channel. With us, they can concentrate on their innovation roadmap, while delivering intuitive, low-friction digital experiences to their customers.